Outspaced.com(Listing ends in less than 24 hours)

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Overview:
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Outspaced.com is a 3.5 year old tech and business work. The business generates income through display ads via Google Ads and Amazon affiliate links.

The business stands out in the tech and business niche due to its high domain authority score at 53, vast content library, unique design elements, swift page speed, thorough content research, and in-depth guides. Its strengths lie in its forward focussed SEO optimization, resulting in a boost in traffic in the recent Google Helpful Content Update. Although the traffic now generates about ~15,000 users daily (up from ~7,000 pre-HCU), at its peak in 2022 the site generated a staggering 50-60,000 users daily.

One of the key advantages of this business is its lack of seasonality, meaning it attracts a steady stream of traffic throughout the year. Furthermore, the endless expansion of the tech and gaming industries offers limitless content opportunities, making this a promising venture for potential growth.

Potential buyers with a basic knowledge of blogging could easily manage and grow the business. Alternatively, those looking for a well-established, passive income stream could leave operations to a team of editors, making this an ideal side hustle.

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Broker’s Summary:
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As the broker, here are some of the key points about this business that I love:

• Beginner friendly site
• Positively impacted by the GHCU, effectively doubling traffic
• Very easy transition, with full writing services offered the buyer post-sale
• Diversified income streams, reducing risk
• No social media presence (opportunity for growth)
• No email list (opportunity for growth)
• Spread of traffic across many ranking pages
• Vast content library with 1503 published blog posts and an additional 500 drafts
• High DA score of 54
• 194K+ backlinks
• Can be run passively
• Low expenses, with plenty of opportunity to bootstrap into explosive growth

IMPORTANT: I only do surface level due diligence. As the buyer, you must conduct your own due diligence before making an offer or bidding on this business.

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What’s Included in the Sale:
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The seller will transfer the following assets to the new owner:

• Beginner friendly Content site making $553/m Income and $586/m in Net Profit from Google Ads and Affiliate income
• Domain name Outspaced.com
• Editor/Writing services
• All published content
• Unpublished content (500 drafts at time of writing)
• Keyword research
• 10 months of post sale email support
• 1 year non-compete Download Asset Purchase Agreement

Notes:

1- The buyer will need to have an Amazon Associates account & Google Adsense. It can be an existing one, or they can create a new one.

2- Due to Mediavine policy, the ad account cannot be transferred. The buyer will need to resubmit the site for Mediavine ads, from their own account. This site meets the eligibility criteria for Mediavine.

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About the Owner:
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The owner, a seasoned expert in SEO and buying expired domains and building sites, is now ready for a new venture. Tired of the demands of content businesses, he’s selling to dive into the dynamic world of dropshipping. This shift reflects his desire for change and a fresh challenge.

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History:
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Outspaced.com was created in 2020 by the original owner. It was then acquired by the current owner in a Dropcatch Auction as an expired domain with high-quality backlinks. The seller then repurposed it into a tech and gaming blog. This was in line with the domain’s previous content history for relevance of links and SEO.

Once he took ownership, the current owner made significant changes by consistently publishing new content, strategically tailored to search trends. Fresh articles were added regularly, keeping pace with the latest trends in the tech and gaming industry. These actions positively influenced both traffic and income, leading to a steady growth of the blog.

Throughout its operation, the business has maintained a clean legal record with no issues encountered. The blog is rich in content with a total of 1503 published posts and an additional 579 drafts waiting to be finalized and published. This wealth of content underlines the owner’s commitment to providing valuable and up-to-date information to the blog’s audience.

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Income and Monetisation:
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The business primarily generates income through two avenues – Mediavine and sponsored posts. The sponsored content, penned by in-house writers, comes without any outreach efforts. However, the owner has maintained a strict policy of declining sponsors from gambling and other controversial sectors, so ensure a high level of integrity and quality of content.

Sponsored posts income is paid through Paypal across 2 accounts, and requests currently come in naturally across different avenues:

1. The main one, which is the email contact@Outspaced.com, which is included in the sale
2. The Admin email, which will be rerouted from the seller’s personal email to the buyer’s email
3. Through the writers emails, which will be forwarded to the buyer post-sale
4. Through the seller’s other sites, which are redirected to this site after. The seller will continue to send these through once they’ve been served his other sites

As for secondary income, the business also profits from the Amazon Affiliate program.

Income from these sources comes in the following proportions

• Mediavine & Google: 53.4%
• Sponsored posts: 35.7%
• Amazon: 10.9%

Peak Earning Period

The highest earning month for the business was in December 2022, during which it raked in $1,000. This significant boost in earnings was sparked by a surge in traffic from Reddit.

Untapped Revenue Opportunities

There’s untapped potential in the form of direct affiliate marketing. The owner acknowledges this as a monetization method he would have liked to explore further. This presents a lucrative opportunity for the new owner to diversify and increase the business’s income.

Here’s a snapshot of the revenue for the past six months:

• October: $549.77
• September: $512.12
• August $499.00
• July $545.68
• June $478.93
• May $650.88
• April $589.74

Please refer to the attached Profit & Loss statement for a detailed breakdown of these income sources.

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Expenses:
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Details of expenses for this business are following
Hosting: Costs $25/m.
Content: Cost $100/m on average.
Geni.us links: Costs $20/m.

Paypal fee: Costs $177/m on average. These costs can be reduced by charging through processors like Payoneer or Wise wherever possible.

Expenses are detailed month by month in the Profit/Loss statement attached to the listing.

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Website Maintenance & Time Requirement:
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The vast majority of the new content added to the site is the sponsored posts. As the in-house team creates all these posts, they are not a random hodge-podge of low-quality articles, but well crafted, relevant and linked to other content on the site.

The owner generally spends around 1-3 hours per week managing this business. The daily/weekly activities that the buyer will be expected to carry out include

• Negotiating prices for incoming requests for guest posts
• Publishing the guest posts
• General website maintenance
• Managing content updates
• Keyword research
• Optimization

The seller did however recently go through a bit of an overhaul, where he posted and updated 300 articles on the site across 4 months. This was part of a project, and not what is done on a regular basis.

Content publishing process

A significant portion of the work is outsourced to a dedicated staff of writers and editors. These professionals handle everything from research to writing, editing, and publishing. The owner’s role is mainly to provide competitive sites, or keywords for content creation.

The business also leverages AI for content creation, using tools like GPT-4 and Surfer SEO to enhance and generate content. This innovative approach streamlines the content creation process and ensures high-quality output.

Skills required for this business

To effectively run this business, the new owner would need basic SEO knowledge.

There are employees involved in the business, specifically writers and editors. Their responsibilities include writing, editing, and checking the content. The team’s continuation with the business post-sale can be discussed with the new owner, but the seller has suggested $600 per 100 articles for 6 months post-sale, to then be renegotiated as needed. This rate would include everything, including keyword research, writing, editing, internal links and posting.

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Marketing and SEO:
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The business has utilized keyword research as a cornerstone of its SEO strategy, ensuring stable traffic and consistent earnings. The business has also capitalized on trending topics. No money has been spent on SEO agencies, traffic generation, marketing or link building.

Supporting these effective strategies are impressive statistics from SemRush. The site boasts 11.3k referring domains and a staggering 194k backlinks. Yet, it only directs its visitors to 341 outbound domains, indicating a concentrated and focused traffic flow. The authority score stands at a very respectable 53, indicating its relevance and credibility within the tech and gaming niches. The network graph further underscores its reputation, showcasing robust connections with other reputable sites.

The seller has not actively built any links to the site, which are all existing links from the expired domain, created or commissioned by the previous owner, or naturally occurring.

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Traffic:
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The site has generated 5.8M page views from over 3.8M users in the last 12 months. Monthly sessions are 367K on average.

Traffic Trends

During the owner’s tenure, traffic to the site has experienced both stability and growth. In August of the previous year, the site took a hit but managed to maintain stable traffic until August 2023. Following a core update, the site witnessed a significant doubling in traffic, which has remained stable since then.

The site has also seen traffic spikes, primarily due to viral content. These instances underline the power of engaging, shareable content in driving a high volume of visitors to the site.

However, it’s important to note that the traffic is not seasonal. The site maintains a consistent flow of visitors throughout the year, underscoring its broad appeal and effective SEO strategies.

Most of the traffic comes from

• United States: 26.7%
• India: 6.2%
• Australia: 5.8%
• Europe:35%

Based on device type, traffic can be divided as follows

• Mobile: 62.2%
• Desktop: 36%
• Tablet: 1.8%

Traffic is acquired from the following sources

• Organic: 94.4%
• Direct: 4.8%
• Referral: 0.3%

The site has almost 1503 posts and traffic is divided fairly evenly among these posts.

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Opportunities for Growth:
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Here are some potential growth opportunities for the business:

1. Server Upgrade: The owner notes that the current server issue is a potential barrier to growth. Upgrading the server and shifting the site from its current hosting could significantly enhance the website’s performance, providing a smoother user experience.
2. Content Update: Regularly updating content is another area of opportunity. By revisiting older posts and updating them with fresh data, insights, or trends, the site can maintain relevance and continue to attract traffic.
3. SEO Optimization: While the site has done well in terms of SEO, there’s always room for improvement. Further optimizing the website for search engines could increase visibility, drive more organic traffic, and ultimately, boost revenue.
4. Building Backlinks: Although the owner hasn’t built backlinks so far, it’s a proven strategy for improving a website’s SEO. Building high-quality backlinks could increase the site’s authority, improve its ranking on search engine results pages, and bring in more traffic.
5. Expanding Content Topics: Diversifying and expanding the range of topics covered on the site could attract a broader audience, thereby increasing traffic and potential revenue.
6. Social Media Marketing: Leveraging social media platforms can help in promoting the site’s content to a larger audience. An effective social media strategy could significantly increase site’s visibility and traffic.
7. Email Marketing: Building an email list and regularly sending out newsletters or updates can help keep the audience engaged and encourage repeat visits to the site.
8. User Engagement: Implementing features to increase user engagement such as comment sections, forums, or interactive quizzes can make the site more engaging, encouraging users to spend more time on the site.

These growth opportunities, if effectively implemented, could take the business to new heights.

Competition

The main competitors of this business are

• https://www.veryaligaming.com/sitemap_index.xml
• https://www.technewstoday.com/
• https://dicecove.com/
• https://stardewguide.com/
• https://www.blueberries.gg/

The competitors have an edge in terms of social media presence and higher content quality.

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Technicals
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The domain name is registered on GoDaddy and built on WordPress. The site is currently hosted on Cloudways. The hosting plan is set up on a monthly basis.

The seller has been having some server issues after he translated the site into multiple languages particularly. The Cloudways server is causing dowtimes too frequently. The seller tried to solve it by doubling the resources but it did not fix the issue. He recommends the buyer change the hosting as part of the transfer, to one that will be able to deal with the performance better.

In terms of optimization, the owner has employed the use of FlyingPress. This plugin helps in improving the website’s performance, ensuring a seamless user experience.

Furthermore, the site has premium plugins and themes installed.The owner confirms that the licenses for these premium plugins and themes are included in the sale and will not be removed, providing added value for the new owner.

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Support Handover:
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Just Website Brokerage is currently the most active broker on Flippa and dubbed 2020 and 2021’s “Most Successful” Flippa broker. Having completed and assisted with hundreds of website sales (totaling over $5M), we are very experienced at buying and selling successful websites. We help guide the buyer and the seller to hand over the business effectively and efficiently.

Post Sale Seller Support

After the transaction has successfully been completed, the seller is happy to provide technical support to the new owner for 30 days.

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Other:
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Payment will be made through an escrow service, like Escrow.com(Crypto Accepted- zero fee) or PaymentRails.com, Wire transfer extra $350 fee.

I do my best to answer all questions, comments, and private messages within 24 hours. Understand that this is not my business, so if you ask a question and I’m not sure of the answer, I’ll need to take it to my client. This may cause a slight delay in response time. Of course, I’ll do my best to get back to you as soon as possible.

If you are interested in having me broker your online business for you, just private message me here on Flippa to open the discussion.